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Wyndham Vacation Ownership Re-Brands Trendwest Resorts
World’s Largest Vacation Ownership Brand Will Carry Wyndham Flag
ORLANDO, Fla. – Oct. 12, 2006 – Wyndham Vacation Ownership, Inc., the world’s largest timeshare company, today announced that it will fully re-brand Trendwest Resorts to incorporate its signature Wyndham brand. Trendwest South Pacific will become Wyndham Vacation Resorts - Asia Pacific later this year, followed by Trendwest North America, which will transition its WorldMark, The Club brand to WorldMark by Wyndham in early 2007. At inception, the comprehensive re-branding program is expected to take approximately 12 months to finalize and will involve sales, marketing, service centers and resort properties. “We’re excited to begin introducing our products under the highly regarded Wyndham banner while moving forward the proud tradition established by Trendwest,” said Franz S. Hanning, Wyndham Vacation Ownership president and chief executive officer. “For more than 15 years, we’ve built our success on the loyalty of our owners, the quality of our resorts, the flexibility of our vacation ownership programs and the talent and dedication of our more than 14,000 employees. Matching and preserving these strengths with a world-class brand provides new growth opportunities as we begin to serve our owners and reach new consumers through a name they know and trust.” The re-branding follows WVO’s parent company’s, Wyndham Worldwide, spin-off from Cendant Corporation to become one of the world’s largest publicly traded hospitality companies, trading on the New York Stock Exchange under the symbol WYN. Wyndham Vacation Ownership is the world’s largest vacation ownership provider and is comprised of more than 140 resort properties throughout North America and the South Pacific that represent more than 18,000 fully furnished, condominium-style units and more than 750,000 owners of vacation ownership and other real estate interests. Wyndham Vacation Ownership is headquartered in Orlando, Florida, and is supported by more than 14,000 employees globally. |
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